What You'll Learn?
- Role of brand building in the scale-up journey of D2C startups and how it needs to keep evolving as the startup progresses in its journey
- Factors that matter while identifying brand positioning
- Hitting the sweet spot of mass-premium brands in India
- Integrating product positioning with brand identity
- How a brand's values impact customer psychology
- Don't fall into the virtue signaling trap — build a brand for the ages
