What You'll Learn?
- Understanding the three engines of a brand — product, marketing and distribution
- The marketing strategies that have been opted by mCaffeine - what worked and what didn't
- What is the role of the brand website and understanding how marketplaces can help
- Understanding the different channels that can be leveraged for the growth of the brand — growing includes brand building, visibility and more
- Social media and the role of the same in the growth of the brand
- When is a brand ready to use respective social media channels - understanding the different propositions that every channel possess and when should a brand tap into the same
