What You'll Learn?
- Setting the ‘right’ strategy and sequence of priorities
- The objectives of the expansion (strategic/financial) and how progress will be monitored
- Developing the skills (in-house or through external advisory) to plan and execute entry into a new market
- Acknowledging the differences in the target geography in terms of culture, product and regulation
- Identifying a strong team which will ‘own’ the success of the international expansion
- Setting operations: logistics, legal & compliance, and more
- Role of market research
