What You'll Learn?
- Selecting the right channels at the right stage of your journey for specific target audience
- The key KPIs to look at for the various channels for acquisition & retention
- How to optimise customer acquisitions costs
- The key metrics to track and improve customer satisfaction & user growth
- The metrics to track and improve in the post-purchase experience
- The role of marketing automation — data and analytics — in improving the customer’s lifecycle value
