Experiments With Scale: Driving B2B Fintech Adoption Through Product Innovation

Experiments With Scale: Driving B2B Fintech Adoption Through Product Innovation

What You'll Learn?

  • The ground reality for fintech startups selling to MSMEs, SMBs — Is the market ready?
  • How startups are translating neobanking and fintech propositions for rural customers
  • Looking beyond buzzwords such as DeFi to solve on-ground problems
  • Product-market fit in B2B space: Balancing regulatory hurdles and changing customer needs
  • Building around core business with new businesses, product lines & geographies
  • Cutting through the clutter: Competing and collaborating with banks
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