What You'll Learn?
- How brands can boost loyalty and trust without giveaways and discounting
- The game of pivots — when to switch lanes and mitigating impact on brands
- Building strong top-of-mind brand recall to stay ahead of competition
- Best practices to manage runway and investing in revenue growth
- Raising during a downturn and the importance of correct valuations
- The role of the board and governance in the downturn
- Effective strategies to optimise ad and marketing spends
- Have performance metrics changed amid the recession?
