What You'll Learn?
- Tapping the new-age coffee wave — what’s working for Rage Coffee
- How Rage is coping with the competition with significant offline presence
- Product development in coffee space — me-too approach vs finding new niches
- Leveraging quick commerce boom: How Rage tapped the 10-minute delivery craze
- The Rage secrets to virality: Messaging, brand identity and leveraging social media
- Leveraging celebrity investments: How Rage has tapped its bevy of celeb investors