According to the company, the web series has emerged as the country’s biggest and most streamed digital entertainment property, next only to the IPL
A significant chunk of the viewership emanated from states such as Maharashtra, UP, Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh
The conglomerate-backed streaming platform has also deployed an INR 2,000 Cr war chest to produce as many as 100 movies and shows that are expected to release in the next 18-24 months
Reliance-backed streaming giant JioCinema clocked more than 10 Cr unique viewers and 3,000 Cr minutes of watch time during the broadcast of Bigg Boss OTT Season 2. Overall, the eight-week-long season logged more than 245 Cr views.
In a statement, the company claimed that the web series has emerged as the country’s biggest and most streamed digital entertainment property, next only to the IPL.
As per the company, the season finale of the show on August 14 set new records for the most-streamed live entertainment event in India. The episode raked up 2.3 Cr viewers and 72 Lakh users at peak concurrency.
The platform engaged more than 5.5 Cr users via 24-hour live streaming and interactive features such as multi-camera feeds and live chats during the season. A significant chunk of the viewership emanated from states such as Maharashtra, UP, Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh.
Meanwhile, sponsors from FMCG to technology, including new-age tech startups such as Paytm and Lenskart, also lined up to advertise on the platform.
With this, Bigg Boss OTT Season 2 has emerged as the second-biggest digital property in JioCinema’s arsenal. The broadcast of the IPL 2023 final recorded more than 32 Mn viewers while clocking more than 15,000 Mn video views in the first seven weeks of the tournament.
At a time when peers such as Disney+ Hotstar are struggling to retain subscribers, JioCinema has further bolstered its presence in the Indian streaming space. Just this week, JioCinema forayed into the esports live streaming space by announcing its partnership with Krafton India to broadcast the official Battlegrounds Mobile India Series (BGIS).
While clocking hefty ad revenues from free streaming of IPL, JioCinema has also been aggressively pitching for its premium content service in exclusive partnership with Warner Bros. Discovery, and NBCUniversal in India.
The conglomerate-backed streaming platform has also invested INR 2,000 Cr to produce as many as 100 movies and shows, which are expected to release in the next 18-24 months.
JioCinema competes with the likes of both global and local giants such as Disney+ Hotstar, Netflix, Amazon Prime Video, Zee5 and SonyLIV. The company operates in the larger Indian OTT streaming space, which is projected to grow to a market size of $12.5 Bn by 2030 from about $1.5 Bn at the end of 2021.
